+RED Elixir

The beverage industry’s packaging standard, the basic two-part, stay-tab aluminum can, hadn’t changed in decades. No one had attempted to redesign it, evolve it, revolutionize it. The +RED design team set out to create a beverage packaging experience unlike any other— cutting edge, compelling and above all, functional. Adam's passion for exquisite design, premium quality and attention to detail is personified in +RED’s distinct can, the ultimate fusion of form and function.

Experience the form. Experience the function. Experience +RED!